Friday, 16 July 2010

Changing How The World Does Business

FedEx Incredible Journey to Success
- The Inside Story by Roger Frock

FedEx has always been special to me. This is the organization that I first joined after I left my high flying job in the capital market.

Book Review:
This is an inside story of how a young guy by the name of Frederick W Smith's struggle to sell his idea of overnight delivery via a hub and spoke system. Innovative as it is, many investors and bankers actually back out because "this is purely a crazy idea"!

Many people also predicted that this guy would be a bankrupt within 2 years of operations. He almost did ... but through excellent leadership, strong determination and a bit of luck, he managed to steer FedEx to what it is now. Today, FedEx stands tall as to have one of the biggest aircraft fleet in the world with more than 688 aircrafts. FedEx also stand above the other air express companies because of the working culture of staff who is willing to go beyond the ordinary.

It started with a Term Paper which Fred got a "C" grade while studing at Yale

Then the VISION becomes clear

Supported by the MISSION statement, everyone works to get the VISION to become a reality


Personal Review
I found this book very fascinating. There is no such thing as easy way to success. Highly recommended for new people trying to realize a DREAM, a VISION


Berrett-Koehler Publishers, Inc
First Edition, 2006

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